Therefore, small business owners need to daily access what attributes they are bringing into their business. Particularly, these attributes need to be accessed in their relationships with their customers and their employees.

When a business is first starting up, there is the strong desire to take every job offered to try and drive revenue. While that can be dismissed as a natural reaction in a desperate situation, it is not necessarily good business. There are several reasons why business owners need to learn how to say no in various situations.